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How to Grow When Markets Don't

How to Grow When Markets Don't If you're a manager or an investor, you know that double-digit growth has become increasingly tough to achieve. How can you break through the growth wall? A new book from Mercer Management Consulting authors Adrian Slywotzky and Richard Wise, How to Grow When Markets Don't, explains how. Click on the book cover to begin learning how a new approach - which Slywotzky and Wise call "demand innovation" - is jump-starting new growth even in mature industries.

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Viewpoint
Number 2, 2003

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Viewpoint
Number 1, 2003

 PDF of the entire issue