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Selling for Profit: Redesigning the Sales Effort to Jumpstart Growth Printer version


Greenhouse Gas Emissions Trading: a Market Solution to Climate Change

By Julian H. Richardson

Julian H. Richardson is a vice president in the Marine and Energy Practice of Marsh.

IllustrationFossil fuel consumption and other energy-intensive human activities have dramatically increased the amount of carbon dioxide and other greenhouse gasses (GHGs) in the earth’s atmosphere. Scientists agree that surface air temperature and sea levels are rising. According to the U.S. National Academy of Sciences, “human-induced warming and associated sea level rises are expected to continue through the 21st century.” What is unknown is the magnitude of temperature and sea-level change and the speed with which it will occur.

Because even small changes in the climate can have potentially catastrophic ecological, social, and economic impacts, policy makers around the world have sought ways to reduce GHG emissions. In 1997, 159 governments signed the Kyoto Protocol establishing global and national targets for reductions of 5.2 percent of the industrialized world’s 1990 level of emissions. Despite the opposition of the U.S. government, which considers the treaty’s targets unrealistic and economically harmful, the Kyoto Protocol will likely come into force in 2003, when the Russian Federation joins more than 90 other countries in ratifying the agreement.

Although there are scientific uncertainties about the details of global warming and political differences about the best ways of addressing the problem, all nations agree that climate change poses significant global risks and that reductions in GHG emissions will have a cost. Once the Kyoto Protocol is in effect, national governments will allocate their emissions obligations among carbon-intensive domestic industries, which will, in turn, pass these costs to consumers. Many companies in Europe anticipate spending $10 million or more to comply with the treaty.

The preferred policy response for reducing GHGs is a capital market innovation known as emissions trading. Based on successful efforts to reduce acid-rain pollutants, emissions trading restricts the total amount of GHGs that can be released into the atmosphere. Under the Kyoto Protocol, a national government can issue shares of its agreed limit in the form of tradable certificates that provide evidence of compliance with targets. Energy, power, and other companies can decide for themselves whether to reduce their GHG emissions or purchase these certificates from another entity with surplus permits. Such permits become available when a business has exceeded its target for emissions reductions.

By introducing a trading scenario, emissions trading allows for “price discovery” of the cheapest abatement opportunity. If every company were simply forced to reduce their GHG emissions by a specified amount, but not allowed to trade, the differing marginal abatement costs per ton would be inequitable. Companies that are generally more energy/carbon efficient would find it more expensive than an inefficient company to reduce further their emissions. Moreover, the total cost of abatement would be higher.

Because emissions trading produces the least-cost solution to climate change, businesses support it over a carbon tax or other policy response. Another advantage of emissions trading is its ability to create incentives for developing innovative abatement technology as the market-determined price of carbon rises. With a tax, the price per ton is set, and the only incentive is to adjust production levels, which generally benefits neither business nor society. With some exceptions, the global community of nongovernmental organizations accepts emissions trading as the favored policy option because it delivers measurable environmental benefits.

Restricting the emission of GHGs will have a profound impact on the market dynamics of carbon-intensive industries. On one hand, compliance regulations may be a barrier to entry for new competitors. On the other, existing businesses may find themselves with stranded assets. A coal-fired power station, for example, may no longer be economically efficient when the cost of carbon has been included. Some company’s products may be replaced altogether by low-carbon substitutes.

Emissions Trading: The Lowest-Cost Method of Reducing GHGs
WITHOUT TRADING WITH TRADING
Companies A and B each
reduce emissions by ten units
Company B reduces by 20
units; Company A buys rights
to ten for $75 per unit
Reductions cost Company A
$100 per unit, or $1,000
Company B costs:
$1,000
- 750
$250
Reductions cost Company B
$50 per unit, or $500
Company A costs: $750
Total Costs = $1,500 Total Costs = $1,000

New suppliers of abatement technology will enter the market, and increasing numbers of consumers and investors will hold companies accountable for their environmental performance. Moreover, carbon-intensive businesses will have to develop new skills and competencies—for example, in emissions monitoring and trading. The companies that are most successful at using carbon emissions trading as an additional source of revenue will be able to reduce their cost of capital and gain competitive advantage.

Sox, Nox, and Acid Rain

In the United States, emissions trading has already played a central role in the reduction of sulfur dioxide (SO2) and nitrous oxides (NOX), the primary components of acid rain. Because electric power generation is responsible for about two-thirds of SO2 emissions and one-third of NOX emissions, the Clean Air Act of 1990 required electric utilities to lower their emission of these pollutants by 8.5 million tons compared with 1980 levels.

In 1995, the first year of program compliance, SO2 emissions decreased by 3 million tons, according to the U.S. Environmental Protection Agency (EPA). Over the first four years of the program, SO2 emissions from the largest, highest-emitting electric utilities were about 5 million tons below 1980 levels.

The cost of these reductions has been significantly less than anticipated. In 1989 the utility industry estimated that the cost of compliance for its companies would be $7.4 billion. A year later, the EPA estimated compliance costs of $4.6 billion. Based on actual compliance information, a 1998 report by Resources for the Future estimated the cost of SO2 emissions reductions at less than $1 billion.

The EPA attributes the large reductions in emissions and the lower-than-anticipated costs to the decentralized, marketdriven approach of the Acid Rain Program. EPA administrator Christie Whitman said that the program has “achieved more air pollution reductions, more cost effectively, than all other air programs combined.”

Kyoto and Emissions Trading

Despite its enthusiasm for market-based solutions to environmental problems, the Bush administration has opposed the Kyoto Protocol. Noting that the U.S. accounts for 20 percent of man-made emissions and about 25 percent of the world’s economic output, President Bush says that the Kyoto targets are “unrealistic” and that U.S. compliance “would have a negative economic impact, with layoffs of workers and price increases for consumers.” On the other hand, the U.S. government has undertaken initiatives to cut “greenhouse gas intensity” (the ratio of greenhouse gas emissions to economic output) and to protect and provide transferable credits for emissions reductions. Individual states, impatient for federal action, are imposing their own restrictions on GHG emissions. The complex mix of legislation across states adds to the cost of doing business in two or more states with slightly different emissions regulations. A number of pending bills in Congress, including one that calls for a domestic “cap-and-trade” system, are aimed at providing greater consistency, clarity, and certainty for U.S. businesses.

The Bush administration’s resistance notwithstanding, the Kyoto Protocol will likely be ratified in 2003. The agreement will enter into force 90 days after 55 governments representing at least 55 percent of the developed world’s 1990 global emissions ratify the treaty. The Russian Federation and other countries have declared their intent to ratify the Kyoto Protocol, which would meet the threshold for industrialized countries’ proportion of greenhouse gases. The initial period of compliance is 2008 to 2012.

Illustration The Kyoto Protocol’s emphasis on emissions trading has accelerated the development of GHG markets around the world. Today, there are 37 international, regional, national, local, and company-internal trading schemes. Denmark, for example, has established a cap-and-trade scheme for CO2 produced by the country’s power companies. Denmark is also exploring bilateral and regional trading regimes with other Scandinavian countries.

The world’s first legislatively backed national greenhouse gas market is the U.K. Emissions Trading Scheme (ETS), which opened for business in April 2002. Under the Kyoto Protocol, the United Kingdom is committed to a 12.5 percent reduction in greenhouse gases. As an inducement to participate in the ETS, the government has provided financial incentives to firms that voluntarily adopt emissions reduction targets for greenhouse gases. Envisioning that such trading will become an important risk management tool, the government wants companies to develop trading expertise before 2008, Kyoto’s first year of compliance. The 34 organizations that have taken on legally binding reduction targets have the choice of trading just CO2 emissions or all six greenhouse gases covered by the Kyoto treaty. 1

A European Union-wide trading scheme is expected to begin in 2005. With some 5,000 companies in Europe facing emission controls, the European Parliament recently approved a mandatory cap-and-trade system with strong compliance features. The trading scheme must be approved by member states, some of which have sought exemptions for their industries. E.U. Environment Commissioner Margot Wallstroem calls emissions trading the “linchpin of a cost-effective climate change strategy for the European Union.”

Illustration

The Chicago Climate Exchange, a private U.S. initiative aimed at introducing clarity and consistency to domestic GHG activity, will administer a voluntary program of emissions reduction and trading. The exchange has commitments from power, forest products, manufacturing, oil and gas, and agricultural companies to reduce emissions in their operations, starting with a target of 2 percent below 1999 levels in 2002 and reducing emissions 1 percent per year thereafter. Anticipating some form of mandatory U.S. government program to reduce GHG emissions, the initial participants are located in seven U.S. Midwestern states.2 The exchange plans to expand to all of North America in 2003 and globally in 2004.

Emissions Trading and Risk Management

The GHG markets in the United Kingdom, Europe, and United States take different approaches to emissions trading. For example, some are public and other private; some trade all six GHGs and others just CO2. Despite such differences, the markets share many more common features. These include credible emissions baselines, proof of environmental impact, monitoring and verification procedures, and proof of ownership of the reductions.

IllustrationEmbryonic and fragmented, the global market for trading GHG emissions is growing rapidly. The World Bank estimates that some 67 million tons of GHG emissions were traded in 2002 and that carbon trading should become a multi-billion-dollar market within a few years. GHG emissions could eventually become the world’s largest commodity market—one that is deep and liquid, with secondary and derivative markets. UNEP, the United Nations Environmental Programme, estimates that the market will reach $2 trillion by 2012.

Emissions trading has a key role to play in the inexorable transition to a carbon-constrained world, where businesses will face new financial and operational exposures. Fundamental to developing compliance and risk management strategies will be a better understanding of a company’s GHG emissions profiles and the marginal cost of emissions reductions. Because a substantial portion of emissions trading will be done on a forward market and be based on project-generated emissions reductions, there will be many credit, efficacy, hazard, price, and political risks that require risk management solutions. Of course, for the early movers and leaders in this sector there are opporuntities as well as risks. Emmisions reductions inevitably bring focus to other production costs. Contrary to expectations that participation in an emissions trading market will increase costs, a number of major oil companies have found that it has given them a cost advantage over their competitors.



1 In addition to carbon dioxide, the gases are methane, nitrous oxide, hyrdrofluorocarbons, perfluorocarbons, and sulphur hexaflouride.

2 Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, and Wisconsin.


Mr. Richardson is based in London. He works with the Marine and Energy Practice of Marsh, is based in London. He works with clients to identify, prioritize, and manage risks associated with climate change and emissions trading. His phone number is + 44 20 7357 2776, and his e-mail address is julian.h.richardson@marsh.com.



Viewpoint, Number 1, 2003
Copyright © 2003 by Marsh & McLennan Companies, Inc. All rights reserved.